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The Power of Connection: Trust Marketing & Collaboration
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Episode Overview:
In this episode of Founders & Fortitude, host Audrie Dollins sits down with AD Media Group’s Chelsea Drysdale @chelseadrysdale) to discuss the impact of trust marketing and the evolving dynamics between brands and influencers. They explore how sharing personal journeys online fosters trust, strengthens relationships, and creates meaningful collaborations.
Whether you're an influencer, brand, or marketing professional, this episode provides actionable insights on building authentic connections, navigating partnerships, and leveraging social media for success.
Key Takeaways:
- The Power of Trust Marketing: Why authenticity is the foundation of successful brand-influencer partnerships and consumer connection will take you further.
- Understanding Your Audience: How to create content that truly resonates and converts.
- The Give & Take of Collaboration: What brands and influencers should expect from each other.
- Overcoming Imposter Syndrome: Turning self-doubt into confidence and action.
- Leading with a Servant Heart: How generosity and genuine connection fuel success in marketing.
Notable Quotes:
"The best collaborations stem from trust, transparency, and shared values." – Chelsea Drysdale
"Your audience connects with the real you, so don’t be afraid to share your story." – Audrie Dollins
"Influencer marketing isn’t just about promotion; it’s about relationships that bring value to both sides." – Chelsea Drysdale
Links & Resources:
Follow Chelsea Drysdale on Instagram: @chelseanndrysdale
Follow AD Media Group on Instagram: @admediagrp
Learn more about marketing strategies at: www.admediagroupllc.com
Outfit Provided by Vici
Wine Glasses Provided by Saludi
Guest:
Chelsea Drysdale – Collaboration Manager, AD Media Group
Instagram: @chelseadrysdale
Host:
Audrie Dollins – Founder & CEO of AD Media Group, Marketing Strategist
Instagram: @audriedollins
Website: www.audriedollins.com
Website: www.admediagroupllc.com
Final Note:
Marketing is about authenticity, strategy, and relationships. Whether you're a brand looking to strengthen partnerships or an influencer seeking deeper connections, this episode will give you the tools to build trust, navigate collaborations, and market with purpose.
Capture. Brand. Engage. Let’s Do Big Things.
Episode Powered by:
AD Media Group – @admediagrp
12 episodes
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