Building Trust & Scaling Small Business Marketing
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In this episode of Founders, Future, host Michelle Saeed sits down with Miguel Roblero, founder and CEO of Connexian Creative and Health Odyssey Studios. With over 17 years of UX design experience at industry giants like Dell and IBM, Miguel shares his journey from corporate tech to entrepreneurship, focusing on how he’s reshaping UX design to help small businesses and entrepreneurs succeed in the digital marketing landscape.
Miguel dives deep into the challenges small businesses face when navigating digital marketing, especially with oversaturated paid ads and unclear strategies. He explains Connexian Creative’s unique approach—leveraging local SEO and the Google 3 Pack—to drive authentic leads and calls for clients. He also highlights the importance of storytelling and branding in building trust and standing out in competitive markets.
The conversation covers how Connexian Creative has evolved from a web agency to a specialized service combining UX, digital marketing, and customer-centric solutions. Miguel discusses scaling the business sustainably by partnering with trusted collaborators and leveraging a network of trained designers to maintain quality while growing.
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