Facebook Ads, Funnels & Fake News: Navigating the New Rules of Digital Trust

Founders Future

In this episode of Founders, Future, with host Ammar Elm, we dive into the entrepreneurial journey of Mohammed Marej Zishan, founder and CEO of BEFound Social, a digital marketing agency that scales startups and personal brands through strategic funnels and social media. Mohammed shares his evolution from a university student freelancing in ghostwriting for CEOs to building a million-dollar agency. He discusses the pivotal shift from creative-dependent freelancing to scalable solutions like Facebook ads and automated funnels, driven by his desire to decouple his business from his personal output. Mohammed also reveals his fascination with psychology and trust-building in the age of AI, framing his mission to empower authentic personal brands as a counter to the rising tide of AI-generated content.

The conversation explores Mohammed’s niche focus on AI startups and personal brands, highlighting the unique challenges of “AI deception” and the growing importance of human-centric storytelling in marketing. He breaks down his agency’s 14-day onboarding process, client engagement strategies, and the three pillars of his customer acquisition: Facebook branding, AI-powered cold outreach, and the irreplaceable value of word-of-mouth networking. Mohammed’s insights underscore the balance between leveraging automation and preserving genuine human connection in a rapidly evolving digital landscape.