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Fractional, Not Cheap: Why Quality Executive Assistance is a Worthwhile Investment
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In this episode of Founders Future, with host Ammar Elm, we sit down with Ethan Bull, Co-Founder and President of ProAssisting. Ethan delves into his and his wife's extensive background as high-level executive assistants in New York City, working for billion-dollar companies and C-suite executives. He explains the critical gap they identified in the virtual assistant market: a race to the bottom on price and quality, with assistants being severely underpaid and oversaturated with clients. This discovery motivated them to launch ProAssisting, a next-generation company that offers remote, fractional executive assistance with a premium, ethical model.
Ethan breaks down their unique approach, which includes a maximum 3:1 client-to-assistant ratio, a flat-rate monthly fee that provides a "fraction" of an assistant's resources, and a commitment to passing 75% of the revenue directly to the assistants. He discusses the value of experience, exclusivity, and the deep, legacy knowledge a dedicated assistant builds. The conversation also covers the challenges of market commoditization, the current economic uncertainty, the real versus perceived impact of AI on the industry, and their strategic expansion into training through the ProAssisting Academy to help other EAs launch their own fractional practices.
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