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From Big Waves to Boardrooms: The Unlikely Journey of IBOUNCE UP INC
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In this episode of Founders Future, with host Ammar Elm, we sit down with Andrew Pierce, founder of IBOUNCE UP INC and Bounce Resilience, who transforms high-pressure leadership through performance psychology. Andrew shares his fascinating journey from big-wave surfing to training Special Operations soldiers, revealing how he developed mental resilience frameworks now used by CEOs and executives worldwide. He breaks down practical stress-management techniques like diaphragmatic breathing and attention control, showing how reframing thoughts can turn stress into peak performance fuel—whether you're facing a boardroom or a 50-foot wave.
Andrew dives into the science behind high-stakes performance, explaining why elite leaders succeed where others falter under pressure. From his military contracting experience to global corporate trainings, he reveals why self-awareness and task-focused attention are the ultimate competitive advantages. With plans to scale his transformative 1-day trainings internationally, Andrew offers actionable insights for founders battling stress, plus his vision to help leaders "bounce up" from adversity rather than just survive it.
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