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From Recruiter to Coach: Building a Community for Purpose-Driven Salespeople with Paty Araiza
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In this episode of Founders Future, with host Olivia Sammons, we sit down with Paty Araiza, the founder of ISA-Recruiting. Paty takes us back to the beginning, sharing how her passion for nurturing and empowering people—first discovered through tutoring and teaching—evolved through her extensive career as a sales and enablement manager. She identified a critical disconnect between what recruiters, hiring managers, and successful performance actually look for in a salesperson. This insight, combined with her desire to help talented individuals who often miss opportunities due to imperfect resumes or interview techniques, inspired her to launch her own venture to bridge that gap.
Paty provides a transparent look at the current mechanics of her business, detailing the dual avenues of recruiting for companies and one-on-one career coaching for sales professionals. The conversation then pivots to her exciting plans for the future, as she is currently evolving her model. She shares her journey of pivoting from one-on-one coaching to building a dedicated community and cohort-based programs for faith-driven salespeople seeking purpose and alignment in their careers. She discusses the process of validating this new direction through market feedback and the challenges and triumphs of building and scaling a business as a solopreneur.
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