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From Rock Bottom to Building an Empire: The Better After Baby Story
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In this episode of Founders Future, with host Ammar Elm, we sit down with Tori Whitaker, the founder and CEO of Better After Baby. Tori shares her powerful journey from being a collegiate athlete to a single mother facing homelessness, and how she channeled her passion for fitness and personal experience into a mission to help mothers reclaim their strength, vitality, and sense of self after childbirth. She discusses the pivotal moment during the pandemic when she left a secure corporate training job to create the supportive community she wished she had, embodying the belief that transformation is always possible.
Tori breaks down her core high-touch offers: the 90-day group coaching program, Rise and Thrive, which combines fitness, nutrition, and mindset in a community setting, and her VIP one-on-one, 6-month transformation program. She emphasizes her philosophy of simplifying health for the chaos of motherhood and her authentic, service-based approach to sales, which she reframes as "connection calls." Looking ahead, Tori envisions expanding her impact through speaking engagements and immersive retreats designed to help women discover their capabilities and prioritize a life of quality over quantity.
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