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From Self-Doubt to SEO: The Unconventional Rise of Reset ADHD
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In this episode of Founders Future, with host Ammar Elm, Alex Hey—founder of Reset ADHD and board member of the Professional Association for ADHD Coaches—shares his journey from personal ADHD struggles to building a mission-driven coaching business. With a theology background and late-in-life diagnosis, Alex reveals how he helps clients "work with their brains, not against them" through one-on-one coaching ($450–$750/month), digital courses, and an upcoming AI coach. He opens up about the challenges of a flooded ADHD coaching market and why he prioritizes personality fit over demographics, calling himself his own "ideal client."*
Alex dives into his unconventional lead-gen strategy (SEO-driven organic traffic dominates), the "know-like-trust" funnel that converts free intro calls into clients, and his quest for clarity as he balances creative freedom with scaling. A must-listen for neurodivergent founders or coaches navigating niche markets—packed with insights on rejecting "neurotypical" expectations and building a business that aligns with ADHD strengths.
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