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Lean Marketing in the AI Era: Why Human Touch Still Wins with Amy Jimenez
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In this episode of Founders Future, with host Jae Encarnacion, we sit down with Amy Jimenez, co-owner of Backrush Digital, to explore her decade-long journey revolutionizing marketing through AI-driven strategies. Amy shares how she pivoted from a thriving agency to homeschooling mom during the pandemic, then rebuilt her business with a focus on fractional CMO services and AI-powered agency transformations. She reveals her latest venture—the CMO Collective—a cohort model designed to help startups and agencies access strategic guidance without the full cost of a fractional hire, while emphasizing the irreplaceable value of human connection in an automated world.
Amy dives into the future of digital marketing, predicting a wave of lean, AI-empowered solopreneurs and agencies—but warns against cutting human talent blindly. Her advice? "Take what you learn and pivot." From leveraging voice memos on LinkedIn to balancing automation with "strategically placed humans," Amy’s insights are a masterclass in resilience, adaptation, and scaling with heart in the age of AI.
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