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Marketing Without Overhead: How KCLO Communications Delivers Big Agency Results
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In this episode of Founders Future, with host Karyn Vadnais, K.C. O’Rourke, founder of KCLO Communications, shares her journey of building a lean, high-impact virtual agency that delivers executive-level marketing and PR strategy without the overhead of traditional firms. With 25+ years of experience at top agencies like Weber Shandwick and Edelman, K.C. reveals her unique "audit-first" approach, the shift from hourly retainers to outcome-driven packages, and how she leverages LinkedIn to generate 20+ monthly meetings—all while maintaining a focus on intentional growth and strategic partnerships with senior creatives.
K.C. dives into her scaling philosophy, emphasizing how automation and AI allow her to focus on client strategy rather than execution. She discusses her $30K/month revenue goal and the importance of positioning marketing as a revenue driver rather than a cost center. For fellow founders, she underscores the power of trust, consistency, and building a nimble, referral-driven agency that punches above its weight. This episode is packed with actionable insights for anyone looking to create a high-value, low-overhead service business in the competitive world of marketing and PR.
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