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Mom-and-Pop to Millions: The Unconventional Playbook for EdTech Scaling
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In this episode of Founders Future, with host Mishal Saeed, we meet Philip Chipping, serial entrepreneur and founder of Operation Read, as he shares his mission to transform literacy for struggling and dyslexic readers. Drawing from his personal experience as a father of four children with reading challenges—and his background scaling Zag to $10M—Philip reveals how his patent-pending Divvi platform bridges the gap between reading mechanics and engagement by matching content to each child's skill level and interests. He discusses Operation Read’s grassroots strategy of starting with tutors before expanding to schools, mirroring his proven "mom-and-pop before big box" scaling approach.
Philip unpacks the literacy industry’s shift from outdated methods to science-backed structured literacy, positioning Divvi at the forefront of this change. With 70% of American students reading below grade level, he explains his three-pillar solution—early screening, intervention, and making practice fun—while candidly addressing startup hurdles like CRM selection and converting free users. For edtech founders, Philip emphasizes the importance of validating customer acquisition with a small user base before scaling, offering practical insights from his own lean startup journey.
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