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Scalable Insights: How Quallsai is Democratizing Qualitative Research
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In this episode of Founders, Future, with host Jae Encarnacion, Prajwal Paudyal of Quallsai shares his journey from PhD computer scientist to AI entrepreneur revolutionizing qualitative research. He reveals how his time at P&G—spending hundreds of hours analyzing customer interviews—inspired him to leverage AI for faster, scalable insights. Prajwal breaks down Quallsai’s three core offerings: AI research agents that conduct interviews autonomously, analysis "lenses" that extract framework-driven insights, and synthetic AI personas for rapid market validation—all designed to help startups and brands nail product-market fit.
Prajwal discusses the delicate balance of scaling an AI-native business, from maintaining quality at volume to strategically selecting early adopters who align with Quallsai’s vision. He predicts a near future where 98% of qualitative research is AI-driven, freeing humans for high-value ethnography while democratizing access to deep consumer insights. For founders, his advice cuts through imposter syndrome: "Wear multiple hats—what feels ‘not your role’ often just needs the right mindset and resources."
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