))
Scaling a Boutique Marketing Agency: Weaver Ellard’s Blueprint for Success
Manage episode 488026463 series 3654798
Content provided by Closers.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Closers.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Founders, Future, with host Ammar Elm, we dive into the entrepreneurial journey of Weaver Ellard, co-founder and CEO of Dodeka Digital, a data-first marketing agency. Weaver shares his transition from working with Fortune 500 companies and venture capital to launching his own agency, driven by frustration with traditional marketing agencies and a desire to build a culture-focused, client-centric business. He discusses overcoming the "golden handcuffs" of corporate success, the challenges of scaling a boutique agency, and his vision for Dodeka Digital’s future, including hitting $5M in ARR.
Weaver also breaks down Dodeka’s unique fractional marketing team model, ideal client profile (B2B tech companies with $1M+ revenue), and their organic growth strategy centered on warm intros and LinkedIn outreach. He highlights the importance of prioritizing fulfillment and team structure to maintain quality as the agency scales, while candidly sharing his evolving relationship with sales and the balancing act of founder responsibilities. Tune in for actionable insights on building a scalable, values-driven agency.
1560 episodes
Share
