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Scaling Creativity: How Terramak Balances Quality & Quantity in Content Marketing
Manage episode 494479457 series 3654798
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In this episode, Mishal Saeed sits down with Kirill Samarits, founder and CEO of Terramak—a boutique advertising agency redefining marketing through a unique blend of high-quality production and scalable content creation. Kirill shares his journey from photographer to agency leader, tackling the modern marketing challenge of delivering both exceptional quality and quantity in content.
Based between Greece and the US, Terramak specializes in storytelling-driven campaigns for real estate, construction, hospitality, sports, and architecture clients. Kirill reveals how his team’s holistic approach—offering filmmaking, photography, web design, social media management, and paid ads—all flows from powerful, authentic content that builds trust over long sales cycles.
They dive into Kirill’s strategies for scaling without sacrificing creativity, his investment in nurturing talent, and the importance of honest, problem-solving marketing to attract ideal clients. Kirill also discusses balancing client work with growing their own brand presence, emphasizing word-of-mouth and transparent client relationships as key growth drivers.
Tune in to discover how Terramak is transforming content-driven marketing while scaling globally with a people-first mindset and a commitment to client success.
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