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The 308 LinkedIn Settings You're Ignoring (And Costing You Sales)
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In this episode of Founders Future, host Ammar Elm sits down with Chuck Shaver, founder of CS Sales Consulting, to explore how he's transforming B2B sales through LinkedIn mastery. With decades of hands-on sales experience and early adoption of LinkedIn (thanks to his brother, a LinkedIn pioneer), Chuck reveals his 3-pillar framework for social selling success: profile optimization (fixing the 308 overlooked settings), strategic content distribution, and hyper-targeted prospecting. He shares surprising insights on why most companies fail at social selling—from marketing/sales misalignment to leaders' irrational fear of letting reps post freely—and how he's helping clients worldwide (including a Parisian chemical manufacturer) break through these barriers.
Chuck dives into his ambitious goal of onboarding 100 new clients in 60 days to create the industry's most comprehensive LinkedIn performance study, analyzing results across industries, company sizes, and geographies. He explains why traditional marketing channels like radio are dying, how AI helps him decode prospect psychology from initial meetings, and why the future of sales belongs to reps who blend human authenticity with platform-specific strategies. Whether you're a solo consultant or enterprise sales leader, Chuck's battle-tested approach to turning LinkedIn into a revenue engine offers actionable takeaways for standing out in an increasingly noisy digital landscape.
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