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The 70% Close Rate Secret: Yoru Marketing’s Two-Call Sales System
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In this episode of Founders, Future, host Jae Encarnacion sits down with Shri Kanase, founder of Yoru Marketing, to explore how he transformed his own e-commerce struggles into a thriving Google Ads agency. Shri shares his journey from flipping garage items to scaling 7-figure brands—and how frustration with impersonal agencies led him to launch Yoru in 2021. He reveals his "anti-AI" approach to e-commerce marketing, emphasizing human-centric strategies that prioritize profitability over automation, and how his organic content engine (YouTube, LinkedIn, and Twitter) fuels predictable growth despite platform volatility.
Shri breaks down Yoru’s unique "two-call" sales process (with a 60–70% close rate) and why he trains media buyers—not traditional closers—to handle technical client consultations. He also discusses the agency’s 15–20% monthly growth targets, the pitfalls of comparing your journey to others’, and his bold prediction: as competitors rush to AI, Yoru’s custom, human-driven service will stand out even more.
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