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The Cultural Delta: Anuroop Kumar’s Secret to 5X Campaign Performance
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In this episode of Founders Future, with host Ammar Elm, we sit down with Anuroop Kumar, co-founder of Inflect Digital—a performance-driven marketing agency that's helped clients generate $150M+ in ad spend with 3-5X growth. Anuroop shares his unconventional journey from pre-med dropout to Meta account manager, revealing how spotting flaws in traditional agency models led him to launch Inflect with a "founder-first" approach. He breaks down their proprietary "Cultural Delta" framework for blending commerce with authentic cultural connections, and why their most successful campaigns focus on holistic business impact rather than vanity metrics.
Anuroop opens up about Inflect's near-collapse during COVID's early days, and how doubling down on upskilling (rather than taking survival gigs) positioned them to thrive when e-commerce exploded. He shares hard-won lessons on balancing growth with quality control, why they still personally oversee every client relationship after 7 years, and how they're building predictable lead generation through ABM, refined outbound, and their own paid ads expertise. For agencies struggling to differentiate, Anuroop offers a masterclass in developing a "hedge fund mentality" around performance—and why your team should reflect your values before scaling.
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