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The Experience Economy: Why Human Connection Beats AI Every Time
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In this episode of Founders Future, with host Mishal Saeed, we sit down with Shawn "Man On Fire" Nason, founder and CEO of Nason Group, to explore how his Disney-inspired approach to customer experience is transforming industries. With a deep background in human-centered design, Shawn shares how his boutique consulting firm helps organizations build seamless "experience ecosystems"—balancing people, processes, and technology. He reveals why referrals and LinkedIn thought leadership (with 117K followers) fuel his growth, and why he refuses to chase clients solely for revenue, emphasizing radical relationships over transactions.
Shawn dives into the challenges of scaling a high-touch consultancy while staying true to its mission, including the delicate balance of AI adoption ("high tech and high touch"). He shares hard-earned lessons on why founders should never compromise fit for short-term gains and teases his upcoming book on balancing power, care, and transactions in leadership. For entrepreneurs, his advice is clear: Consistency, authenticity, and a relentless focus on the human experience drive lasting success—in business and beyond.
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