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The LinkedIn Money Tree: How to Weed Out Bots and Grow Real Revenue
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In this episode of Founders Future, with host Jae Encarnacion, we're joined by Karen Yankovich, LinkedIn marketing expert and CEO of Uplevel Media. With 20+ years in IT and marketing, Karen reveals why LinkedIn remains the ultimate "money tree" for high-ticket sales—especially for women transitioning careers or scaling businesses. She shares her proven "flip the funnel" approach that prioritizes $25K+ consulting packages over small transactions, and why building genuine relationships (not spammy outreach) drives 99% of major opportunities. Karen also breaks down her revamped "She's Linked Up" program, which combines profile optimization, PR strategy, and community to help clients land premium clients through what she calls "borrowed credibility" on podcasts and media features.
Karen gets real about LinkedIn's evolution—from battling bots to leveraging AI for content repurposing—and why the platform still outperforms all others for serious business growth. She offers a bold homework assignment: "Write $25K on a sticky note and brainstorm what delivers 10X that value." For founders tired of chasing pennies, this episode is a masterclass in relationship-driven marketing, with actionable insights on turning LinkedIn into a predictable revenue engine. Don't miss Karen's take on why personal branding is the ultimate career insurance in today's uncertain economy.
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