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The Network Effect: How Local Groups Fueled 300% Growth for This HR Firm
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In this episode of Founders, Future, with host Karyn Vadnais, we meet Nicole Craveiro, founder of Crave HRO, who's transforming HR for small businesses with her people-first philosophy. After leaving a toxic HR position that valued company valuation over employee wellbeing, Nicole built her consulting firm offering tiered services from basic compliance ($150/month CraveWave software) to full "HR Presence" solutions. She reveals how local networking groups like BNI and HIA helped her triple her business in 3 months and replace her corporate salary within a year, all while developing innovative educational tools like children's HR books to reshape perceptions of the profession.
Nicole shares her journey of creating multiple revenue streams through digital products like a "How to Hire Compliantly" course, while maintaining a client-focused approach through tiered service packages. She offers invaluable advice for service-based entrepreneurs: the critical importance of building a strong professional network before going solo, and the mindset shift required to properly value your offerings in competitive markets. For founders looking to make an impact in professional services, Nicole's story demonstrates how to balance principled work with sustainable growth.
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