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The “SEO Power Hour”: Tiger29’s No-BS Approach to Proving Value Upfront
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In this episode of Founders Future, host Ammar Elm sits down with Pete Kleinjan, founder of Tiger29, a Sioux Falls-based SEO agency specializing in helping local service businesses dominate their Google rankings. Pete shares his unconventional journey from working at a digital marketing agency to launching his own firm after becoming a father—a move enabled by his former boss becoming his first client. He reveals why Tiger29 focuses exclusively on small, privately-owned brick-and-mortar businesses (like HVAC companies and law firms) and how they measure success by one key metric: phone calls generated through Google Business Profiles.
Pete pulls back the curtain on Tiger29’s unique "SEO Power Hour"—a paid consultation where they make real-time website improvements to prove their value upfront. He also discusses the challenges of scaling an SEO agency in an AI-driven world, emphasizing that human relationships and reliability (like simply "doing what you say you’ll do") are becoming even more valuable differentiators. For fellow agency owners, Pete offers hard-won advice: treat your clients the way you’d want to be treated as a customer, because in the end, authenticity and consistency trump flashy promises.
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