))
The “SEO Power Hour”: Tiger29’s No-BS Approach to Proving Value Upfront
Manage episode 493708966 series 3654798
Content provided by Closers.io. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Closers.io or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Founders Future, host Ammar Elm sits down with Pete Kleinjan, founder of Tiger29, a Sioux Falls-based SEO agency specializing in helping local service businesses dominate their Google rankings. Pete shares his unconventional journey from working at a digital marketing agency to launching his own firm after becoming a father—a move enabled by his former boss becoming his first client. He reveals why Tiger29 focuses exclusively on small, privately-owned brick-and-mortar businesses (like HVAC companies and law firms) and how they measure success by one key metric: phone calls generated through Google Business Profiles.
Pete pulls back the curtain on Tiger29’s unique "SEO Power Hour"—a paid consultation where they make real-time website improvements to prove their value upfront. He also discusses the challenges of scaling an SEO agency in an AI-driven world, emphasizing that human relationships and reliability (like simply "doing what you say you’ll do") are becoming even more valuable differentiators. For fellow agency owners, Pete offers hard-won advice: treat your clients the way you’d want to be treated as a customer, because in the end, authenticity and consistency trump flashy promises.
1234 episodes
Share
