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"We Fix Disjointed Stories" - Conda's Blueprint for Cohesive Contracting
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In this episode of Founders Future, host Jae Encarnacion sits down with Anatalia Macik, founder of Conda Consulting, a strategic firm revolutionizing how businesses win federal contracts through cohesive messaging and process optimization. Anatalia shares her unexpected entrepreneurial journey—from being laid off in 2023 to building a consultancy that bridges the gap between marketing, sales, and proposal development for government contractors. She reveals how her "holistic storytelling" approach helps clients align their brand narrative across departments, turning disjointed efforts into winning strategies that have secured multi-million dollar contracts.
Anatalia dives into the challenges of solopreneurship in the federal contracting space, where agility and adaptability are paramount amid constant policy shifts. She discusses her plans to scale Conda Consulting by systemizing her proprietary frameworks while maintaining the human touch that makes her proposals stand out—including her innovative use of AI-powered tools like VisibleThread to analyze and strengthen bid documents. For any founder navigating the complex world of government contracting, Anatalia offers hard-won wisdom on why consistency in messaging isn't just nice-to-have, but the difference between winning bids and costly misses.
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