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Why Brainstorming is Dead: Victor Fey’s Case for Predictable Innovation
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In this episode of Founders, Future, host Jay Incarnacion sits down with Victor Fey, CEO of GEN TRIZ,LLC to explore the revolutionary power of systematic innovation through TRIZ (Theory of Inventive Problem Solving). With over 35 years of experience helping Fortune 1000 companies like P&G, GE, and Hyundai-Kia develop breakthrough products (including Crest Whitestrips), Victor reveals how TRIZ’s analytical, pattern-based approach replaces random brainstorming with predictable, science-backed innovation. He shares how GEN TRIZ’s "Global Knowledge Network" of 8,000+ experts validates solutions across industries—from potato chips to microchips—and why their methodology consistently delivers radical cost reductions and market-winning ideas.
Victor also discusses GEN TRIZ’s vision for scaling its impact, including new training programs to democratize TRIZ principles, while addressing the skepticism around systematizing innovation. He emphasizes perseverance (“never give up”) and continuous evolution as keys to overcoming barriers—both for entrepreneurs and for TRIZ itself, which has transformed from a Soviet-era framework to a global innovation powerhouse.
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