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Why DevRel Bridge Doesn’t Do Cookie-Cutter—And What That Means for Scaling
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In this episode of Founders, Future, with host Karyn Vadnais, Marcos Placona—founder of DevRel Bridge and former Twilio DevRel leader—shares how he accidentally stumbled into developer relations and now helps B2B tech startups turn developer engagement into revenue. Marcos reveals his "anti-cookie-cutter" approach, where he tailors every client engagement (from content creation to community building) to specific friction points in developer adoption—while grappling with the challenge of scaling a service business built entirely around his personal expertise.*
Marcos opens up about his ambitious goal to grow DevRel Bridge from $25K/month to $1M ARR by packaging services (like video production and technical content) to reduce his role as the bottleneck. He discusses the AI tools (like Cursor) that act as his "technical co-founder," the emotional shift from hands-on coding to CEO-level strategy, and his hard-won lesson for DevRel founders: "Go deep on your ICP, not wide." A must-listen for technical founders building service businesses.
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