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Why Trust is the New Currency in Wellness & Business
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In this episode of Founders Future, with host Jae Encarnacion, we sit down with DeAnna Mangum, Co-Founder & President of CoupleyFit, a mission-driven wellness and consulting brand transforming how couples and businesses approach holistic health. What began in 2017 as a meal-delivery service and fitness bootcamp has evolved into a powerhouse consulting firm working with giants like Walmart, helping purpose-driven brands scale through authentic storytelling and omnichannel strategies. DeAnna shares how personal loss in her community fueled CoupleyFit’s generational wellness mission, the pivotal pivot from fitness coaching to B2B consulting, and why AI and trust are the twin pillars of modern brand growth.
From building a 20K-strong Instagram following to onboarding university interns, DeAnna reveals how CoupleyFit blends faith, psychology, and business acumen to create lasting impact. She drops golden advice on resilience (“You only need one ‘yes’ to change your life”) and unpacks her 2025 vision: expanding strategic partnerships, leveraging AI influencers, and helping brands convert social audiences into loyal customers. Whether you’re in wellness, consulting, or scaling a values-driven business, this episode is packed with actionable insights on turning purpose into profit.
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