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Why Your Website Still Matters: Navigamo’s Blueprint for Digital Resilience
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In this episode of Founders Future, host Ammar Elm sits down with Blas Giffuni, Co-Founder & CEO of Navigamo, to explore his journey from running a flower shop to building a cutting-edge digital consultancy. Blas shares how his early struggles with online marketing for his own business led him to master SEO and digital transformation, eventually founding Navigamo to help startups and enterprises "navigate the digital waters." He reveals why he focuses on B2B industrial clients—companies excelling in their fields but often lagging in digital presence—and how Navigamo bridges that gap by refining value propositions, optimizing websites (which he calls the "core of communication strategy"), and guiding AI adoption without losing the human touch.
Blas dives into Navigamo's unique approach: blending consultancy with hands-on testing through their innovation lab (like their AI-generated pet portal experiment). He also teases their upcoming SaaS platform, Nemo, designed to help businesses create custom AI agents—a project born from his belief that AI should augment human work, not replace it. Along the way, Blas shares hard-won lessons about referral-based growth, the pitfalls of over-automation, and why he’s betting on "old-school" relationship-building even in an AI-driven world.
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