))
#61 5 Proven Ways to Advertise Webinars (2.8X Case Study!)
Manage episode 466597666 series 3553524
Content provided by Terence Tam. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terence Tam or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our new client was stuck.
His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer.
Sales were tanking… and he was getting pretty desperate for higher-quality leads.
So we stepped in, rolled up our sleeves, and got to work.
We tweaked the advertising for his webinars to hone in on his warmest prospects.
The result?
2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥
We packed his webinar with hundreds of high-intent attendees, and he walked away with a significant profit.
And the best part?
Now that we know it works, all we need to do is double down, refine, and scale – which means his future ROAS is only going to keep getting bigger and sexier.
In this episode, we break down the 5 key strategies that turned his webinar into a sales machine.
You’ll learn:
- How an ‘ancient’ marketing platform ended up getting 60% of his sales
- How he got 400+ signs up from social media (without spamming people to death)
- The ‘secret’ way of using paid ads that most marketers ignore
- Why retargeting warm leads is the easiest way to boost sales
- How his webinar got a HUGE 65% webinar attendance rate (when most don’t even get 30%!)
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.
With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!
Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com
Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
70 episodes
Share
