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Why Most Businesses Will Fail Without AI Marketing | Ep. 204 with Raza Sheikh Founder & CEO of Identable
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In this episode of Founder's Story, Raza Sheikh, Founder & CEO of Identable, explains how he distilled his own frustration with fragmented SEO, content, and social tools into Identable—“one platform, zero fragmentation.” Designed for businesses of every size, Identable combines AI-powered SEO, content creation, social scheduling, and lead capture into a single dashboard. Raza describes how his technologist roots and Antler VC experience revealed a universal pain point: marketing teams wasted hours wrestling with disconnected systems instead of crafting strategy.
Key Discussion Points:
- Inspiration & Problem: Juggling multiple free AI utilities, legacy SEO tools, and agencies left teams burned out.
- Founder’s Path: Solving his own go-to-market struggles led to a platform that any entrepreneur can use.
- Core Features: Unified website optimization, AI-driven content generation, social posting, and real-time lead tracking.
- SEO Meets GSO: Integrating traditional backlink SEO with generative search optimization for structured, AI-aware content.
- AI’s Role: Speed and scale—using AI to handle repetitive tasks so humans can focus on strategy and creativity.
Takeaways:
- Fragmented marketing stacks cost time and talent; consolidation boosts both productivity and results.
- Generative Search Optimization (GSO) is the next evolution of SEO—structure and semantics matter.
- AI tools amplify human insight but must be steered by clear strategy and intent.
Closing Thoughts:
Whether you run brick-and-mortar shops or digital agencies, Identable offers a streamlined, AI-powered path from content idea to customer capture—freeing teams to innovate rather than integrate.
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