Where SEO Is Heading in 2025 & Beyond

Fractional Futures

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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the evolving landscape of SEO in the context of AI advancements. They explore how AI is reshaping search strategies, the importance of digital PR, and the need for marketers to adapt to a multi-channel approach. The conversation emphasizes the significance of audience research over traditional keyword strategies and the necessity of maintaining brand presence across various platforms to ensure visibility and engagement in a rapidly changing digital environment.

Special Guest

Ryan Jones, Marketing Manager, SEOTesting.com

Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use.

Simply click this link for the extended trial.

Key Takeaways

• AI is changing the way marketers approach SEO strategies.
• Focus is shifting from top-of-funnel to mid and end-funnel queries.
• Digital PR and brand building are becoming more important.
• Structured data will still play a crucial role in SEO.
• Content needs to be distributed across multiple channels.
• Audience research is becoming more critical than keyword research.
• Impressions will become a key metric for measuring reach.
• Marketers need to adapt to a multi-channel approach.
• Refreshing older content can be more effective than creating new content.
• Brand presence across the web is essential for visibility.

Sound bites

"AI is changing the way marketers approach SEO strategies."

"Structured data will still play a crucial role in SEO."

"Marketers need to adapt to a multi-channel approach."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at [email protected]
• Visit our website vcmo.uk
• Phone us [phone]

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Chapters

1. Opening Titles (00:00:00)

2. Introduction & Welcome to Ryan Jones (00:00:09)

3. AI & the Shifting Landscape of SEO (00:01:31)

4. Structured Data (00:03:56)

5. Entity-Based Search (00:05:18)

6. AI Mode: A Paradigm Shift in Search (00:08:48)

7. Multi-Channel Search Tactics (00:12:00)

8. The Importance of Audience Research (00:15:05)

9. Future-Proofing Your SEO Strategy (00:17:31)

10. Three SEO Areas to Focus On (00:21:23)

11. Special Listener Offer (00:22:38)

12. Episode Summary & Close (00:23:48)