How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Curious Jane CEO, Lora Kellogg: A Masterclass in Entrepreneurial Courage!
Manage episode 485483621 series 1142104
Content provided by Franchise Today. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Franchise Today or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
True story: Navigating the challenges of a male-dominated industry can be daunting, but through perseverance and mentorship, it's possible to carve your own path. Lora Kellogg's inspiring journey from becoming the first female VP at Scotty's, a chain of home improvement stores, to the founder and CEO of Curious Jane, The Ad Agency for Franchise Brands.
Key insights from Laura's story and the podcast discussion:
1. Mentorship Matters: Having a supportive mentor can significantly influence your career trajectory, especially in challenging environments.
2. Adaptability is Key: Letting go of revenue to focus on a niche market can lead to greater growth opportunities.
3. Why Franchisors Should Build Internal, Franchise Development Marketing Infrastructure. Relying solely on brokers or FSO's, may not yield the best results.
4. Engaging Franchisees is Essential. Involving franchisees in national campaigns fosters collaboration andcommitment.
5. Leverage Technology Wisely: AI can enhance your marketing strategies, but it should complement human efforts, not replace them.
"The Evolving Landscape of Franchise Marketing." Lora Kellogg, Founder and CEO of Curious Jane, The Ad Agency, for Franchise Brands, this week on Franchise Today.
652 episodes
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Manage episode 485483621 series 1142104
Content provided by Franchise Today. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Franchise Today or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
True story: Navigating the challenges of a male-dominated industry can be daunting, but through perseverance and mentorship, it's possible to carve your own path. Lora Kellogg's inspiring journey from becoming the first female VP at Scotty's, a chain of home improvement stores, to the founder and CEO of Curious Jane, The Ad Agency for Franchise Brands.
Key insights from Laura's story and the podcast discussion:
1. Mentorship Matters: Having a supportive mentor can significantly influence your career trajectory, especially in challenging environments.
2. Adaptability is Key: Letting go of revenue to focus on a niche market can lead to greater growth opportunities.
3. Why Franchisors Should Build Internal, Franchise Development Marketing Infrastructure. Relying solely on brokers or FSO's, may not yield the best results.
4. Engaging Franchisees is Essential. Involving franchisees in national campaigns fosters collaboration andcommitment.
5. Leverage Technology Wisely: AI can enhance your marketing strategies, but it should complement human efforts, not replace them.
"The Evolving Landscape of Franchise Marketing." Lora Kellogg, Founder and CEO of Curious Jane, The Ad Agency, for Franchise Brands, this week on Franchise Today.
652 episodes
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Similar to Franchise Today
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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continue reading
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