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He Rebranded a Bug Business into a $31B Empire
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In this episode of Franchise Unfiltered, Wes Barefoot welcomes back Andy Fuller, founder and CEO of Mosquito Hunters — now expanded into Pest Hunters and Humbug Holiday Lighting. Andy shares the story behind the rebrand, the mindset shift from seasonal hustle to empire-building, and how his franchise model grew from a $2B niche into a $31B multi-service powerhouse.
Whether you're a franchisee, business owner, or aspiring entrepreneur, this conversation is packed with gold.
⏱️ Timestamps
00:16 – Why Andy Fuller is back: A major rebrand & new service lines
02:05 – From corporate burnout to business with purpose
05:14 – The 3-in-1 model: Pest Hunters, Mosquito Hunters, and Humbug Holiday Lighting
08:53 – Why holiday lighting isn’t just a side hustle anymore
15:01 – The “keeping up with the Joneses” effect driving massive demand
21:26 – Marketing strategy: Why “Christmas in July” works
26:59 – What the DQ Blizzard, Big Mac, and stuffed crust pizza have in common with franchising
30:30 – From $2B to $31B: The math that justified the rebrand
33:43 – Higher-caliber franchisee candidates since launching the 3-in-1 model
36:56 – Costs, equipment, and what new owners need to get started
7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
🔗 Want help finding the right franchise? Book a free strategy call with Wes: https://calendly.com/wes-barefoot/introcallwithwes
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Linkedin: https://www.linkedin.com/in/wesleybarefoot/
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