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Ep. 11 Master Perfumers Mathilde Bijaoui & Ralf Schwieger on Crafting Fragrances 'Ether' and 'Numinous' at MANE
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In the finale of the Free Yourself Podcast cross-country tour, Jeff Miller speaks with acclaimed perfumers Mathilde Bijaoui and Ralf Schwieger at the MANE headquarters in New York. Renowned for creating evocative fragrances like Jo Malone's Myrrh & Tonka (Mathilde) and Frédéric Malle's Lipstick Rose (Ralf), they discuss their groundbreaking work on the latest Free Yourself Elements Collection fragrances: Ether and Numinous.
You'll get insights into their creative process as Mathilde and Ralf share how they use rare and unexpected ingredients, like orris, incense, and ozone, to craft deeply emotional, transcendent experiences. They explore the unique intersection of human intuition and storytelling in perfumery, emphasizing the limitations and potential of AI to enhance, but not replace, true artistic authenticity. Mathilde envisions fragrances symbolizing universal peace, while Ralf advocates for more bold, adventurous exploration within the perfume industry.
Ideal for fragrance lovers, creatives, and those intrigued by sensory storytelling, this episode celebrates fragrance as an art form capable of fostering emotional depth, personal narratives, and human connection.
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