Greatest Hits – You Won’t Believe What Wearing a Tie Did for Trucker Henry Albert

Freight Nation: A Trucking Podcast

What happens when a trucker wears a tie, skips the load board, and builds a 38-customer empire from scratch?

In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Henry Albert, President of Albert Transport, 2007 Owner-Operator of the Year, and one of the most efficiency-driven minds in trucking. Henry shares his early days working for private carriers, the wake-up call that led him to challenge traditional trucking mindsets, and the hard start to launching his authority. With humour and clarity, Together, they explore how his business boomed once he committed to two things: dressing like a pro and treating his fuel gauge like a business partner.

What You’ll Learn:

• Why Henry wore a tie, and how it helped him earn $30,000 more in one year
• How the “toothpaste principle” can help owner-operators land shippers
• What drove him to build a 38-customer base without using a load board
• Why fuel efficiency (10.25 MPG!) is more than just a cost-saving measure
• How his wife’s support helped him scale the business through cold-calling
• Why branding and appearance still matter in a relationship-driven industry

Henry Albert is a veteran owner-operator with over 25 years of experience running Albert Transport. Starting his career with private carriers before launching his own authority, Henry has built a reputation for professionalism, operational efficiency, and direct customer relationships. A contributor to Freightliner’s Team Run Smart program, he’s known for pioneering fuel-saving practices and achieving over 10 MPG in long-haul freight, making him a respected voice in the trucking industry.
Episode Highlights:

[03:01] Henry’s career started with private carriers. The first was a food service business that was a standalone division from the main company. When their salesman left, the business changed and their product changed. Henry started taking samples along on his routes, building up his sales skills. He moved from there to another private carrier, where he was in charge of their three trucks that they ran. He was in the office one day and he heard the high-up boss talk about the “idiots” in the warehouse. To Henry, it was funny, because he could speak to any department and they would blame another department for the low performance of the company, and he said as much to the manager. Within a year, the company became more holistic and they went from ranked 38th to 2nd in the country. From there, Henry moved into setting up his own business.

[18:54] Often, shippers don’t want to do business with owner-operators because they are only one truck and one person. When asked his main piece of advice to convince them to do business with him, Henry answers toothpaste. No, it’s not just to make sure you have fresh breath. He shares a tale of making a business plan to show someone, purposefully making it the worst possible scenario but explaining that he would be able to support himself and his family on it, the other man leaned back in his chair and asked him why anyone would ever consider him to haul their freight? Henry was given a week to come up with an answer, even though he was ready then. When he got home, there was a sample of Colgate toothpaste in his mailbox. He normally used Crest, and so started thinking “why would anybody use Colgate?” He’d hit his jackpot. People are loyal to their brands, and shippers already have someone hauling their freight before you walk in the door. So the question became, how could he switch them to his brand? He realized that he could learn from the toothpaste sample and offer introductory rates to give them a glimpse into his service before upping the price to his normal rates.

[24:27] Henry has always been passionate about efficiency. When you’re running a business, of course you’ve got to provide a quality service, but you also have to be aware of your operating costs and the fact that markets could get tight and you’d have to lower your rates. As an owner-operator, one of Henry’s biggest considerations is fuel. Everything you can do to save fuel is worth doing, you don’t need to go faster than it would take to get there on time. Until 2007, he had never idled his truck overnight, and he claims that is how he can afford to pay for his son’s college. His trucks now average 10 miles a gallon, crushing the typical average, all through stacking and running the truck right.

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