How to Build an Unshakable Personal Brand | EP 29

From Crisis To Justice

Your brand is your reputation - and in today’s digital world, it’s your most valuable business asset.

In this episode of From Crisis to Justice, Parag Amin sits down with Liana Zavo, founder of Zavo Media PR Group, to unpack what it really takes to build a credible, authentic, and powerful personal brand that drives real business results.

With over 15 years of PR and media experience across 12 countries, Liana has helped thousands of business owners, entrepreneurs, and thought leaders turn their story into visibility, authority, and opportunity.

Whether you're trying to recover from a crisis, step into the spotlight, or simply reach more of the right audience - this conversation breaks down what you need to know.

Topics include:

• Crisis Management: How to take control of your narrative before someone else does.

• Thought Leadership vs. Influencing: Why business owners should always lead with substance.

• Branding Mistakes to Avoid: Why “performance over perfection” should be your new mantra.

• The ROI of PR: What business owners need to understand before they invest.

• Building a Public Image: How to get media-ready and position yourself with confidence.

This is a must-listen for any founder, CEO, or executive ready to elevate their business through a powerful and profitable personal brand.

🔗 Guest Links:

Website: https://www.zavomedia.com Instagram: https://www.instagram.com/lianazavo LinkedIn: https://www.linkedin.com/in/lianazavo

🔗 Learn More About Parag:

Law Firm: https://www.lawpla.com Personal Website: https://www.paraglamin.com Instagram: https://www.instagram.com/paragaminesq TikTok: https://www.tiktok.com/@paragaminesq LinkedIn: https://www.linkedin.com/in/parag-l-amin-5504449 Facebook: https://www.facebook.com/lawplapc Newsletter Signup: https://tinyurl.com/LawPLAsignup