Episode 238: Marketing That Matters with Ana from Make

From No Crypto to Know Crypto

Summary

In this episode, Blockchain Wayne interviews Anna from Make, discussing her background in marketing and crypto, the importance of community building, effective marketing strategies, and the role of KOLs and influencers in the crypto space. They also delve into networking at events, preparing for conferences, and the significance of authentic connections in the industry.

Learn more about MAKE: https://www.makeagency.io/

Connect with Ana: https://t.me/Ana_MAKE_Global

Takeaways

• Building a community is crucial before launching a project.
• Marketing is essential for project visibility and growth.
• KOLs and influencers play a significant role in crypto marketing.
• Authenticity and real connections are irreplaceable in marketing.
• Preparation is key for successful networking at events.
• Investing in marketing is necessary for long-term success.
• AI tools can enhance efficiency but cannot replace human touch.
• Understanding your budget is vital for effective marketing strategies.
• Networking at conferences can lead to valuable partnerships.
• Don't hesitate to approach people in the industry, regardless of their status.

Chapters

00:00 Introduction to Crypto and Marketing

03:01 The Importance of Community Building

05:59 Marketing Strategies in Crypto

09:03 The Role of KOLs and Influencers

11:56 Networking at Events

15:04 Preparing for Conferences

17:58 Final Thoughts and Advice