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Everett Smith: Bringing an athlete mentality into the world of cannabis entrepreneurship
Manage episode 312873759 series 3250198
Content provided by Rosie Mattio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosie Mattio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Work ethic, accountability, and pushing through challenges—all lessons from a life as an athlete that translate to the world of cannabis entrepreneurship. Everett Smith started his career as a professional basketball player before transitioning to the cannabis space, carrying this athlete mentality with him the whole way. In this episode, Everett Smith, Co-Founder and CEO of Presidential Cannabis Co., gives his advice on identifying needs in the market, building a premium brand, and engaging with consumers directly. From in-store promotions to building relationships with world-class raw goods growers, Everett discusses how he was able to build a multimillion dollar brand in California.
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87 episodes
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Manage episode 312873759 series 3250198
Content provided by Rosie Mattio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosie Mattio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Work ethic, accountability, and pushing through challenges—all lessons from a life as an athlete that translate to the world of cannabis entrepreneurship. Everett Smith started his career as a professional basketball player before transitioning to the cannabis space, carrying this athlete mentality with him the whole way. In this episode, Everett Smith, Co-Founder and CEO of Presidential Cannabis Co., gives his advice on identifying needs in the market, building a premium brand, and engaging with consumers directly. From in-store promotions to building relationships with world-class raw goods growers, Everett discusses how he was able to build a multimillion dollar brand in California.
…
continue reading
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Similar to From Pot to Popular
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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