Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Sam Ghods: What does it take to build a premium cannabis brand?
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Manage episode 312873771 series 3250198
Content provided by Rosie Mattio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosie Mattio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
An appreciation for craftsmanship often emerges as certain consumer industries become more developed and sophisticated, and cannabis is no exception. Just like with wine, spirits, and coffee, cannabis is gaining a steady following of connoisseurs seeking out premium experiences. In this episode, we speak to Sam Ghods, CEO of Connected Cannabis Co., one of the top premium brands in California. Sam shares how he leveraged his vast expertise in the tech startup space to scale Connected, and how his team has embraced the complexities of the plant to cultivate industry-leading consumer products.
…
continue reading
87 episodes
MP3•Episode home
Manage episode 312873771 series 3250198
Content provided by Rosie Mattio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosie Mattio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
An appreciation for craftsmanship often emerges as certain consumer industries become more developed and sophisticated, and cannabis is no exception. Just like with wine, spirits, and coffee, cannabis is gaining a steady following of connoisseurs seeking out premium experiences. In this episode, we speak to Sam Ghods, CEO of Connected Cannabis Co., one of the top premium brands in California. Sam shares how he leveraged his vast expertise in the tech startup space to scale Connected, and how his team has embraced the complexities of the plant to cultivate industry-leading consumer products.
…
continue reading
87 episodes
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