Be Different or Be Dead: Differentiation for Business Survival

From Startup to Wunderbrand

Roy unpacks his strategic game planning process, explains the power of differentiation, and discusses how he created a business that later reached $18 billion in revenue. If you're looking to stand out, scale up, and execute like a pro, this episode is for you.

Learn more!
📖 Grab a copy of Roy’s latest book "Be Different or Be Dead" – your guide to building a high-performing business.
💡 Take the Be Different or Be Dead Quiz at bedifferentorbedead.com.
📩 Connect with Roy directly via [email protected] or on Twitter (@RoyOsing).

Timestamps & Key Topics
[00:00:00] – Introduction: Meet Roy Osing, the leader behind a billion-dollar business.
[00:01:00] – How Roy went from a startup to $1 billion in sales.
[00:02:30] – The power of being different: Why businesses fail to stand out.
[00:04:00] – Roy’s early career & the mindset shift that led to exponential growth.
[00:06:30] – Building an army of advocates to fuel business success.
[00:08:00] – What companies get wrong about differentiation.
[00:09:30] – Roy’s ONLY Statement framework: How to be the only one who does what you do.
[00:14:00] – The FOMO trap: Why businesses chase trends instead of strategy.
[00:16:30] – The 48-hour strategy: How Roy helps businesses define their unique value.
[00:20:00] – Why traditional business planning fails and what to do instead.
[00:22:00] – Practical steps for standing out in business and careers.
[00:24:00] – Roy’s unfiltered advice: Stop planning, start executing!
[00:26:00] – Where to find Roy: Website, books, and mentorship opportunities.

Connect with me on:

All my links

Become a guest

Sign up for Riverside

Get Descript

#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy