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Flush with Success: David Sauers on Transforming a crappy business
Manage episode 486705772 series 3499203
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David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”
In this episode, we dive into how David transformed an often-ignored necessity – going to the loo – into a full-blown luxury brand and nationwide franchise. From weddings to disaster relief, from Kruger Park inspiration to modular bar carts, David shows how bold thinking, strategic marketing, and relentless innovation can turn even the “least sexy” industry into a multi-million dollar business.
Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you’re in.
👉 This one’s for you if you think all the good ideas are taken – David proves there’s gold in overlooked corners of the market.
David's businesses:
💼 Royal Restrooms – https://royalrestrooms.com
🛻 Savannah Bar Carts, Airy Transit Trailers, Kruger Bush Camps
🔗 LinkedIn: David Sauers
00:00 – Meet David Sauers: Royal Restrooms CEO
01:15 – “Number one in the number two business”: Owning the humour
03:45 – Elevating the porta-potty: Weddings, horse races, and VIP events
06:00 – Innovation and branding in an overlooked industry
08:20 – Building a premium restroom experience: Design + rentals
10:40 – Bar carts, quick space, and bush camps: Product expansion
12:30 – Franchising model: Growing without owning every location
15:00 – African safari inspiration: Why Kruger Park changed everything
18:40 – Where to find David and Royal Restrooms
20:00 – Final thoughts: Find your niche and elevate it
Connect with me on:
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
166 episodes
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