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Guerrilla Marketing: From the Streets of NYC to the Screens of VH1
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From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who’s Your Daddy” RV didn’t just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.
He’s got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.
Why listen? If you’re a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one’s a banger.
🎧 Listen in for:
Real-world startup marketing that works (and what flops)
How to build tech without a CTO
The inside scoop on turning a side hustle into a VH1 series
Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq
Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne
🎯 Jared’s Business:
Health Street – Nationwide drug testing, DNA testing, and employment screening
🌐 https://www.health-street.net
00:00 – Introduction
01:00 – Jared’s leap from healthcare exec to founder
03:45 – Getting into sales & marketing the unconventional way
06:00 – The birth of the “Who’s Your Daddy” DNA truck
07:45 – How PR and street presence drove national recognition
10:00 – Building a nationwide testing network
11:45 – Transitioning from B2C to B2B tech
13:00 – Why scaling a van-based business doesn’t work
16:00 – Behind the scenes of VH1’s Swab Stories
18:00 – The power of no partners + employee stock options
20:00 – FileMaker, tech stacks & small business dev hacks
24:00 – Data security, AI, and the future of Health Street
27:00 – Jared’s outlook for 2025 and beyond
Connect with me on:
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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