Kindness Is Your Competitive Edge: Jill Lublin on Personal Branding & PR

From Startup to Wunderbrand

We explore why personal branding is becoming more important than a company logo, and how Jill’s “Return on Kindness (ROK)” framework offers an alternative to traditional ROI.

This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you’ve ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill’s advice might be the seed you need to plant

Find out more about Jill Lublin's masterclasses, books, and free Kindness Circles:
🌐 https://jilllublin.com
💛 Join the Kindness Circles: https://jilllublin.com/kindnesscircles
📚 Get The Profit of Kindness and other titles from Jill.

Connect with Jill on LinkedIn: https://www.linkedin.com/in/jilllublin

00:00 – Visibility starts with showing up
01:00 – Return on Kindness and its lasting business impact
02:30 – What happens in Jill’s Kindness Circles
04:00 – Practicing daily gratitude and joy as a business edge
05:20 – Why your personal brand matters more than your logo
06:30 – Make your quirks your brand
07:30 – Let others reflect your brand back to you
08:10 – Consistency and showing up in media
09:30 – The ROI of 30 minutes a week on visibility
10:45 – Practice your pitch – clarity is key
11:50 – Start with your message – media, clients, and networking
13:00 – Don't chase shiny things – choose a focus
14:00 – Review your messaging every 30 days
15:00 – Plant PR seeds, evolve, and stay visible
16:00 – Where to connect with Jill and join her next circle

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy