Promo & No Mojo : When bad ads happen to good contractors— and how to turn it around.

From the Yellow Chair

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Ever feel like you're throwing marketing dollars into a black hole and praying something works? You're not alone. In this refreshingly honest episode, we're peeling back the layers on what's really holding home service contractors back from marketing success.
Marketing for contractors has become a chaotic landscape of conflicting advice, flashy trends, and endless "must-try" tactics. It's exhausting trying to keep up! But after working with hundreds of home service businesses, we've identified three critical mistakes that even successful contractors make with their advertising – mistakes that silently sabotage growth and waste precious marketing budgets.
The first pitfall we tackle is "Spray and Pray Marketing" – that haphazard approach where you throw content everywhere without strategy or tracking. Next, we dive into "Promo Sapiens Syndrome," the prehistoric attachment to basic promotions (hello, $49 tune-up!) that keeps contractors in a race to the bottom. Finally, we examine the "Vanishing Brand Act," where inconsistent visuals and messaging prevent customers from truly recognizing your brand.
The good news? These mistakes are entirely fixable. We break down practical solutions that don't require a marketing degree – from dialing in your ideal customer avatar to building campaigns that showcase your unique value proposition. Whether you're struggling to break through revenue plateaus or just tired of spending money on marketing that doesn't work, this episode provides the framework to transform your approach.
Ready to build a brand that sticks? Pour yourself some lemonade and join us for a conversation that could completely change how you think about your marketing strategy. Your competitors will wonder what hit them.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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Chapters

1. Welcome to From the Yellow Chair (00:00:00)

2. Mistake #1: Spray and Pray Marketing (00:01:44)

3. Mistake #2: Promo Sapiens Syndrome (00:06:49)

4. Mistake #3: The Vanishing Brand Act (00:12:30)

5. Building Better Brands: Final Thoughts (00:19:37)