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SEO for Game Studios: Level Up Your Company
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As a game studio or developer you have experienced the joys of waking up in the morning, having a brainstorming session with your teammates, and then working the entire day on games that will hopefully turn so successful that you won’t have to drink two, but one cup of coffee each day.
In my relatively short SEO career, I have found that while creative industries have the most interesting people out there, they usually ignore more technical activities such as statistics, AdWords advertisement, and SEO.
This creativity allows them to reach places that were not even there before, but also make them follow a path of uncertainty. A path where they think everything will create will be considered as “awesome” by the masses.
I do not know about you, but I have always thought that uncertainty should be reduced as much as possible.
That is why I strongly believe all videogame publishers should perform three different actions whenever they even considered the creation of a new product:
- Market research to validate if the game will be viable
- Set up the future SEO strategy to guarantee a steady increase in the number of people who engage and buy our games
- Run extensive social media organically and paid campaigns to connect with your target audience
From my experience, I can personally help you with the second and third bullet points as I have participated in such stages. But on this occasion, I will focus on SEO for console or PC gaming companies.
This short guide is tailored specifically for the gaming industry. This means that my suggestions and examples will be focused on big and small game studios who want to bring more exposure to their games.
For a more general look on optimization, visit my SEO guide for beginners.
IMPORTANT RESOURCES
💌 Receive my free e-book that teaches you 5 free traffic sources
📱 My Instagram account where you can DM me any doubt or set up a discovery call
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