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Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders
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Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What really wins deals in today’s market? It’s not price—it’s perception. 💡 In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business. This episode covers:
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FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
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Manage episode 476268919 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What really wins deals in today’s market? It’s not price—it’s perception. 💡 In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business. This episode covers:
…
continue reading
- The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage
- How emotional triggers (like cortisol & dopamine) impact buying decisions
- The hidden power of brand mindshare—and how to earn it
- How AI is changing marketing trust and discoverability
- Why human-first storytelling still wins in an AI-driven world
56 episodes
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Similar to Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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continue reading
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…
continue reading
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