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Fully Booked EP152: Connecting with Your Audience Across Platforms
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If you haven’t yet established your presence as an author in a way that brings your audience to your book, it’s time to focus on meeting readers where they already are. That’s exactly what Military Academy author Karl Smith has done. Drawing on his digital media expertise and personal experiences, Karl shares how creating multi-platform content and engaging with existing communities transformed his ability to connect with readers. From blogging about the Naval and Air Force Academies to hosting playlists and podcasts, Karl reveals how these creative strategies helped him find his people and bring them to his work.
As Karl explains, engaging with readers where they already gather and adding value to their community—rather than simply promoting your book—creates authentic, lasting connections. In his experience, this approach is a powerful long-term strategy that can even outperform traditional advertising in terms of building a loyal fanbase. For authors aiming to build and strengthen meaningful, organic relationships with their readers, the insights Karl shares in today’s episode are truly invaluable.
Karl Smith
Hidden Gems
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