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TFNW Podcast Epsde 31: Marketing Strategies That Actually Drive Growth with Sakura’s Elin Breitholtz
Manage episode 489396375 series 3537959
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In this episode of The Funded, Now What?! startup podcast, startup marketing expert and GrowthExpertz.com founder Andrew Lee Miller sits down with Elin Breitholtz, the visionary founder and CEO of Sakura, a wellness platform tackling the emotional health crisis through a two-sided mental health marketplace. Elin shares her journey from personal struggle to startup mission, and how she’s now bridging the gap between wellness practitioners and individuals, while also targeting B2B clients seeking scalable employee wellness solutions. But the real gold in this episode? It’s the marketing strategy teardown Andrew delivers, packed with practical, battle-tested tactics specifically for B2B and B2C mental health apps, two-sided marketplaces, and wellness-focused platforms. You’ll learn: -How to build both B2B and B2C funnels without burning out your team -Why SEO and ChatGPT-powered content are a force multiplier for early-stage startups -The do’s and don’ts of App Store Optimization (ASO) -How to use user intent signals to dominate paid ads and app discovery -When and how to activate practitioners as your marketing army -Why community building isn't just a nice-to-have — it's your long-term moat Andrew also breaks down: -Why most startups waste money on paid ads way too early -How to test messaging fast with lean, scrappy tactics -The real reasons apps fail to scale past 10,000 users -This is a must-listen for founders in wellness, mental health, SaaS, or mobile apps looking to sharpen their growth strategies and learn from one of the top minds in startup marketing. 📩 Want to work with Andrew? Visit www.GrowthExpertz.com 🎧 Listen now wherever you get your podcasts.
Watch on Youtube: https://youtu.be/3x4mkJYAL_c
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