179. How to change what’s not working, with Craig Linton

Fundraising Bright Spots

How to change what’s not working. Sometimes in fundraising, things aren’t working, you feel overwhelmed, and you don’t know where to start.

The excellent book Reset by Dan Heath is all about how to turn things around when you feel stuck. In this podcast Rob talks to Craig about ways you can apply the Reset techniques to solve difficult fundraising problems.

Heath suggests that in most difficult situations there is one crucial ‘leverage point’ – something that will potentially make the biggest difference. The key is to work out what this is and then stack far more of your resources on making progress here. As you make clear progress, your new momentum makes other things easier too.

Craig and Rob share examples of this approach helping fundraising teams to solve important problems, including how one charity reduced the time it takes to send out thank you letters, from 3 weeks to just 2 days.

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