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How he Built a $1.5M Startup Without Ads, a Website, or a Team | Rob Kaminski - E58
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In this episode of Funds and Founders, we sit down with the co-founder and CEO of FletchPMM—a company that’s helped over 350+ B2B startups fix their biggest problem: nailing positioning and messaging.
We go deep into:
- The $1.5M journey in just 20 months
- What most B2B startups get wrong about value props
- Why building distribution first beats product
- The real meaning of product-market fit
- How to use LinkedIn to grow a 7-figure business
Whether you're bootstrapping or venture-backed, this is the episode every founder needs to hear.
Timestamps:
00:00 – Intro & Plug: What FletchPM does
01:13 – LinkedIn as a distribution channel
02:02 – The guest’s entrepreneurial journey
03:14 – Origin story of FletchPM & the meaning behind the name
05:30 – What is a value proposition?
06:48 – Common mistakes B2B founders make
10:24 – Specificity vs Scale: The 80/20 of niche selection
12:06 – The importance of consistency in marketing
14:33 – Distribution > Product
16:47 – Building a founder brand
18:09 – Lessons from being a generalist
23:08 – How often should startups revisit positioning?
25:13 – What is product-market fit really?
27:00 – Go-to-market fit vs solution fit
30:36 – DIY positioning: When & how to run the exercise
32:16 – Why founders should think like marketers
34:06 – Leaving a 9-5 to build a consultancy
36:06 – How the co-founders met and got specific
39:14 – Building distribution through a niche market map
43:52 – Co-founder dynamics & communication styles
46:03 – Decision-making heuristics
50:35 – Competitive positioning done right
52:12 – Leaving the agency & scaling up
54:12 – The 3 paths they considered after early success
56:48 – How the positioning evolved over time
59:00 – Pricing journey: From $300 to $10K
1:01:59 – What clients really get out of working with them
1:05:20 – Founders can't outsource their thinking
1:07:40 – Building a 7-figure business through LinkedIn
1:10:14 – Tips for writing better LinkedIn content
1:12:49 – Authenticity vs persona
1:14:11 – Best time to post on LinkedIn?
1:18:05 – 3 must-have resources for B2B founders
1:19:10 – FletchPM's tech stack
1:20:21 – What keeps him up at night
1:21:07 – One question for the next guest
1:22:03 – Final plugs & where to reach out
59 episodes
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