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Navigating Fundraising and Growth in a Competitive Market π° | Justin Schoenfelder - E52
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In this episode of Funds and Founders, we welcome back Justin, founder of Fantasy Elect, a cutting-edge political gaming startup. Justin dives into his journey over the past year, tackling fundraising challenges, optimizing user acquisition, and building a trust-driven remote team. Gain actionable insights on scaling a startup in the political arena and preparing for upcoming elections.
Learn how Justin:
- Navigated fundraising in a volatile market
- Tailored user acquisition for B2B and B2C
- Leveraged strategic partnerships and VC relationships
- Selected the best cities and events for growth
- Pivoted from fantasy sports to political engagement
- Fostered a remote team culture based on trust
Timestamps: 0:00 - Introduction & Year in Review
2:50 - Fundraising Challenges
5:32 - Choosing the Right City
9:04 - Fundraising Lessons
12:47 - Cold Emailing Strategies
15:09 - Current Fundraising Focus
16:53 - Event Optimization
21:25 - Ecosystem Insights
22:29 - Pivoting Customer Acquisition
24:32 - Early Lessons
25:44 - First Three Months vs Now
29:45 - Importance of Marketing
34:09 - Continuous Marketing & Feedback
38:24 - Planning for Elections
42:41 - Engagement in Off-Cycles
46:04 - Exploring New Marketing Channels
49:12 - Time Management
55:09 - Team Culture & Trust
57:06 - Remote Work vs In-Person
59:04 - Future Plans & Insights
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- Website: https://www.fundsandfounders.com
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