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Measuring Podcast Success: Reminder To Set-Up GA4
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Today is the perfect day to set up Google Analytics 4.0 and elevate your tracking game. Even if you need assistance, our team is here to support you. And if your current team lacks the know-how, we strongly encourage them to take courses that reveal the logic behind Google Analytics 4.0. It's not just an upgrade; it's an entirely new frontier.
The DMANC has a three course series that I found super helpful.
https://dmanc.org/workshop/google-analytics-4-workshops/
After you convert or set up, be prepared for a transformed analytics experience. While reports and dashboards may be different, the customization options are unparalleled. Dive into the granular details and unlock insights like never before. Upgrade your code, ensure proper tracking, and avoid skewed information that makes you look good but hinders your decision-making.
Listen to this 4-minute "Behind the Mic" episode and discover how Google Analytics 4.0 can validate your podcasting and content creation strategy. Handle the transition with simplicity, ease, and success. The future of analytics awaits!
BIG TIP - don't forget to update your analytics code in all plugins and add-ons with your podcast hosting company.
If you use Podbean, it will be easier.
I found this article filled with tips and logic.
https://martech.zone/how-to-migrate-events-from-universal-analytics-to-google-analytics-4/
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